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Michael Culture Association (Aisbl - Belgium) is a European trans-domain devoted to European digital cultural heritage, from aggregation, protection, preservation, valorisation and re use ; aiming to support the DCH communities.

It gathers a strong network of more than 100 public and private organizations from all over Europe. Key actor in the promotion and valorization of the digital cultural content, Michael Culture develops tools and services for cultural institutions and the general public. Linked to other major European cultural heritage networks and projects such as Europeana, Europe's Digital Library, Michael Culture Association supports European and national cultural policies. It also aims at enhancing the network of European professionals working on digital cultural heritage and advocating for DCH.

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MUSEU logo

MUSEU-HUB is a reference point for European museums and other cultural institutions hosting museum collections in the field of digital cultural heritage and aggregation for Europeana.

It provides services, good practices, training, help-desk, documentation, updating on digitisation, standards, aggregation, IPR and reuse, multilingualism and terminologies, digital exhibitions, digital storytelling tools.

Museu is managed by Michael Culture.

Access to MUSEU - Hub online platform 



In our Newsletter you will find news about MCA , Members and Partners as well as news related to EU events and policies.


YouTube logo

Michael Culture Association has now a YouTube Channel!

Watch the records of our workshops and webinars HERE


New date: A Cultural Deal for Europe policy conversation by Culture Action Europe

February 2022

After the last minute cancellation of the Annual Policy Conversation event on the 18th of November, Culture Action Europe is delighted to announce a new date for the annual policy conversation A Cultural Deal for Europe.

Do not miss the Annual  Policy Conversation, A Cultural Deal for Europe on 1st February 2022 from 15.00-18.00 CET (fully online)

There is no need to re-register for those who have already  registered to attend the event of the 18th of November either online or in person.

Registrations for new attendees is now open here!

 Endorse the #CulturalDealEu here!


Watch Michael Culture Association at the EVA/Minerva Conference 2021

December 8th 2021

Michael Culture Association has been invited to present different projects and initiatives at the EVA/Minerva Brazil International Conference in São Paulo, Brasil. The conference hosted a rich meeting between cultural heritage professionals, developers and suppliers of advanced technologies from Brazil and Europe.

On December 8th, Michael Culture  Association presented educational, social and cultural projects in a workshop & round table on "Digital Cultural Heritage supporting Social and Educational Innovation".

Watch the panel session by clicking here!

More about EVA/Minerva here!


Read the Commission's recommendation on a common European data space for cultural heritage

November 2021

The European Commission has published a recommendation on a common European data space for cultural heritage. The aim is to accelerate the digitization of cultural heritage assets!

The Commission recommends Member States to accelerate the digitization of all cultural heritage monuments and sites, objects and artefacts for future generations, to protect and preserve those at risk, and boost their reuse in domains such as education, sustainable tourism and cultural creative sectors.

One of the objectives is to digitize all monuments and sites that are at risk of degradation and half of those highly frequented by tourists by 2030 within member States.

Download and read the recommandation here


Michael Culture Association joins of the New European Bauhaus

November 2021

We are pleased to announce that Michael Culture Association is now a member of the New European Bauhaus!

The New European Bauhaus brings a cultural and creative dimension to the European Green Deal, aiming to demonstrate how sustainable innovation offers tangible, positive experiences in our daily life. It intends to translate the European Green Deal into tangible change on the ground that improves daily life, in buildings, in public spaces.

As a trans-domain network devoted to the digital cultural heritage communities, MCA is proud to be able to contribute to the discussion of the NEB, introducing it to our members, audience and partners made of aggregators, museum professionals, cultural institutions, etc.

Download the Commission communication on the NEB here

Download the report on the NEB co-design here

Download the NEB Policy ecosystem here


Discover the Europeana climate action manifesto!

November 2021

The Europeana Foundation, the Europeana Network Association and the Europeana Aggregators' Forum, have agreed to advocate for and embed working practices that minimise the digital cultural heritage sector’s impact on the climate and environment through a manifesto.

The objective is to ensure that the sector’s digital transformation is environmentally efficient and sustainable. The manifesto brings forward a set of rules and principles guiding how we can plan, collaborate, operate and advocate in ecologically responsible ways. The manifesto has four major principles which will guide the action plan and activities: planning, collaborating, operating and avocating.

Read more about the manifesto here



Discover 4CH's videos!

September - November 2021

In September 2021, two videos about the 4CH project were released, about "the aims of the project? - What is a Competence Centre?" and "Why a European Competence Centre for Cultural Heritage?". Then, in November 2021, partners released another video answering the question "Who will benefit 4CH"?

Discover them on the 4CH Vimeo channel and stay tuned for the next short videos!

Subscribe to 4CH's newsletter to be informed about the last news about the project!

Europeana 2021

MCA at Europeana 2021

November 2021

As the cultural heritage sector looks to recover, rebuild and grow in post-pandemic times, Europeana 2021 - from 10 - 12 November 2021 - aimed to raise voices from across the sector to empower digital transformation and explore the role digital cultural heritage plays in supporting a sustainable, responsible and inspiring cultural heritage sector for today and tomorrow.

On this occasion, Corinne Szteinsznaider, Maria Teresa Natale and Pier Giacomo Sola from Michael Culture Association animated a workshop on "Culture Heritage supporting Creative and Critical Thinking in Education" on Wednesday 10 November 2021. The workshop included a presentation of 3 Erasmus+ projects MCA is involved in: Creative School, CrowdSchool & The GLAMers as well as a practical session.

You can (re)watch MCA's session here!

Explore Europeana 2021 and get ready for Europeana 2022!

Pitcher Erasmus +

New project alert: PITCHER 

November 2021

Michael Culture Association is proud to announce its participation as a project partner in PITCHER, a brand new Erasmsus + project (2021-2024) coordinated by Bibracte (France).

The main objective of the project consists of the design and  test of a set of open educational resources, to be made available also  online, focusing on improving the educators’ capacity in preparing new   learning experiences to support the fight against looting and illicit  trafficking of cultural goods, thanks to the rich repositories of digital cultural heritage accessible through the web.

The project  intends to propose a new model for addressing young people about the problem of fighting the looting and illicit trafficking of cultural  goods, focusing on school teachers, in order to raise their awareness and enhance their professional development in this field.

More about the project here

MEMEX logo

News about the MEMEX project: Policy Brief 2 uploaded and capacity building events on the way!

November 2021

The second MEMEX Policy Brief (PB) has just been released. It analyses the stakes of social impact assessment and evaluation tools with a special focus on "Societal Readiness Levels".

Read the second Policy Brief here!

The project's pilots are currently organising a local capacity-building event that aims at presenting the first results to social-cultural professionals as well as to policymakers. These capacity-building events will take place in Lisbon (6th of December) and Barcelona (17th of December) and Paris (2022).

Read more about the pilots here!

logo glamers (new)

(Re) discover the GLAMers online workshops and resources!

October-November 2021

At the crossroads of 3 main concepts: Youth, the pandemic and GLAMs, The GLAMers study aims to support the dialogue of cultural heritage institutions in their attempt to face COVID-19 related challenges by better engaging youth in their outreach activities.

  • The GLAMers first output, "Practices of digitally mediated youth engagement in GLAMs during the pandemic", is now available as an open-access publication.
  • On October 13th, the first  workshop on  "Youth audience engagement during COVID: digital ideas and methods from The GLAMers" focused on the implementation of digital  audience-engagement techniques toward youth audiences. You can watch the workshop here.
  • The GLAMers' second workshop on  "Youth audience engagement during COVID: digital ideas and methods from The GLAMers" which took place on November 11th is available here.

Voices of culture

Voices of Culture - (Re)-Engaging Digital Audiences In The Cultural Sectors – Improving Audience Data

Michael Culture Association will participate as a representative of Culture Action Europe in the structured dialogue on ‘(Re)-Engaging Digital Audiences In The Cultural Sectors – Improving Audience Data with the European Commission

 alongside 35 experts organizations. Experts will engage on the topic of understanding digital audiences, 
with a special focus on performing arts and cultural heritage. 
In light of COVID-19, discussions will focus particularly on lessons 
learned from lockdown-induced practices to understand existing digital 
audiences and engage new ones, as well as to collect and manage digital 
audience data. Participants will produce a Brainstorming Report, which will be presented to the European Commission at the Dialogue Meeting on 8th March 2022.

More about the dialogue here

Amplify 3

Today the project partners of “Amplify: Make the Future of Europe Yours,” submit their visions and recommendations to the Conference on the Future of Europe (CoFoE) platform, as a result of a series of community listening sessions organised in their local areas. Of the 6,115 ideas presented on the CoFoE platform so far, very few proposals come from the cultural sector. The #Amplify project calls on the cultural and creative ecosystem to engage on the CoFoE platform and bring visibility to the less represented voices.

The multilingual and digital CoFoE platform is the central hub to collect visions and ideas from people  on the Future of Europe. These contributions will determine the topics addressed at the Citizens’ Panels, a key feature of CoFoE.Through working sessions occurring now until January 2022, these panels will meet to discuss the key topics and ideas from the CoFoE online platform and present the outcome of their discussions and debate them with other participants in the Conference Plenary.

In order for culture to have a chance to be taken up in the Conference, Amplify recommendations need to be seen by as many people as possible.

In order for Culture and its values to find their rightful place in the European debate and the CoFoE, support the recommendations published by the Amplify Hubs from different countries !

WE_HOPE logo

WE-Hope at Frequency International Festival of Digital Culture

We are proud to announce that WE Hope has selected its two artists to develop the public artwork driven by the stories housed within the project and due to premiere in October 2021 at Frequency international Festival of Digital Culture in Lincoln, UK.

Zach Walker of Make Amplify will develop the visuals and interactivity. MakeAmplify is an award-winning collective of artists and technologists under the artistic directorship of Jennifer Irons and Zach Walker. They create spectacular outdoor and immersive events that connect people and transform public spaces, engaging communities and audiences in experiences that combine the physical, emotional and digital. Zach often focuses on the body, creating visuals that emote beyond language, ensuring that the work is open and has the potential to connect with any audience in any given space or location.

Alongside, acclaimed composer and vocal artist Juliet Russell will write and perform a musical and vocal score, accompanied by a local choir. Juliet’s music has been performed by Choirs to bhangra bands – heard in Cathedrals, Castles, Mayan temple sites and football stadiums. Her solo performances have spanned venues from the National Theatre rooftops to under the Brooklyn Bridge.

Through the creativity and the skills of the two artists, the WE Hope piece will adapt from a public installation to a live performance space. It will be premiered and tested on 28th October 2021 at the Frequency International Festival of Digital Culture.

More about WE-Hope at the Frequency Festival in Lincoln

Europeana logo

CRAFTED Kick-Off Meeting

The CRAFTED-2020 partners gathered in Athens on the first of October 2021 for the project Kick-Off meeting. The CRAFTED project aims to support the transfer of European crafts to future generations by aggregating, enriching and promoting tangible crafts heritage and preserving intangible skills and knowledge from craftsmen and artisans.
This project is a Europeana Generic Services project, and it is co-financed by the Connecting Europe Facility of the European Union.

The project aims to enable the preservation of both material and immaterial aspects of craftsmanship and thus ensure a comprehensive understanding and appreciation of the communities and cultures from whom it belongs to. For this, the project will aggregate more than 186,000 new high-quality records that showcase tangible objects produced or used by artisans and document their immaterial context, such as techniques and knowledge. Additionally, it will upgrade over 26,000 records already existing in Europeana to an open license.


Last update about the NEW BAUHAUS (September 2021)

On September 15th, the European Commission provided additional information on the New European Bauhaus (NEB). The New European Bauhaus intends to translate the European Green Deal into tangible change on the ground that improves daily life, in buildings, in public spaces, but also in fashion or furniture.

In the report and its Annex, the EC presents the Report on the co-design phase ; the mobilisation of 85 million euros among existing EU programs such as ERDF and Creative Europe to finance the NEB ; and the NEB policy ecosystem.

The first edition of the NEB prizes has been celebrate with 20 winners selected on the base of the  three New European Bauhaus values: sustainability, aesthetics, and inclusion.

  • Download the full communication here
  • Read about the NEWS BAUHAUS here  
  • Access to the NEB Award 2021 (replay) here


Following the CAE board elections in June, the board members have recently met and decided upon the new presidium.

Therefore Corinne Szteinsznaider, coordinator of Michael Culture, is joining the board presidium of Culture Action Europe as co-treasurer.

With renewed forces, CAE and its board are looking forward to continuing joint efforts to put culture at the heart of public debate and decision-making.

More info and full presidium on Culture Action Europe website




September 2020

Digital technologies are a decisive factor for the relevance of Cultural Heritage in the future.
Beyond responding to the public consultation, we - VIMM, CUT, NEMO, CAE & MCA - would like to stress some key developments and challenges that we deem central to digital cultural heritage. wish to contribute to the ongoing discussion a few additional ideas, which can be found in the attached Open Letter to the EC: Open Letter


Porto Santo Charter

MCA was honoured to to co-chair a workshop of the Conference “From Democratization to Cultural Democracy: Rethinking Institutions and Practices” organised under the auspices of the Portuguese Presidency of the Council of the European Union, between the 27th and the 28th of April 2021. The Conference gathered 450 participants from 37 countries around the world.

More resources, including videos of the conference, will soon be posted online at https://portosantocharter.eu/ .

Read the charter HERE



Michael Culture Association | Brussels-Paris-Roma | Tél : +33 (0) 6 31 13 35 74 | contact@michael-culture.eu

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